Expect More Arizona

Role: Development

Agency: Park&Co

Expect More Arizona is a movement to ensure a world-class education system for all students. They raise public awareness, mobilizing Arizonans to support the building blocks of education.

The Expect More Excellence Tour is EMA’s campaign to celebrate examples of world-class education already happening in their state. Together we built a platform to showcase user-generated content, which has garnered hundreds of unique, inspiring stories from Arizona citizens. Users are encouraged to view, vote, and share their favorite stories.

The Excellence Tour was built as a microsite within an existing WordPress install. The embedded WordPress theme leverages the YouTube API for saving and sharing videos, the Google Maps API for story discovery and location-based search, and also integrates with the ExactTarget CRM.