Jim Coudal is a truly inspiring character, with a unique perspective on business and creativity. His company, Coudal Partners, is not only a well respected design agency, but has also developed many successful products and services, most notably The Deck advertising network, as well as Field Notes notebooks. He often stresses the importance of writing, as well as letting go of the fear of failure.

People always ask, “What is your greatest failure?” I always have the same answer – We’re working on it right now, it’s gonna be awesome!

— Jim Coudal of Coudal Partners